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Market Pulse
Market Pulse: The IPhone Upgrade Cycle Could Be Starting for Apple
David Russell
November 30, 2020

Apple (AAPL) unveiled its new iPhones 1-1/2 months ago. Now Wall Street is starting to notice.

Loop Capital and Morgan Stanley both issued notes today arguing that orders for the new iPhone 12 are stronger than expected. That helped lift the stock back toward $120, however it remains within November’s tight range. AAPL’s also fighting resistance at a downward-sloping trend line.

As Market Insights reported at the time, some analysts think the newest iPhone could trigger a big “upgrade cycle” similar to 2014. Two big reasons are its 5G networking ability and the old age of many handsets now in circulation.

That same story listed several AAPL suppliers that could benefit from increased iPhone volumes. They include Skyworks Solutions (SWKS), Qorvo (QRVO) and Qualcomm (QCOM).

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About the author

David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.