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Retailers Blitz Higher Amid Earnings
David Russell
August 14, 2018

Forget about Turkey and tariffs. Bulls are flocking to U.S. retailers this week.

Tapestry (TPR) and Advance Auto Parts (AAP) are leading the charge today. TPR, parent of Coach and Kate Spade, shot past estimates on strong hand-bag demand. The resulting 13 percent rally not only erased a crash in May. It was also the biggest one-day gain for the stock in at least three years.

AAP blew past estimates and raised guidance as traffic improved at the supplier of car supplies. It rose 8 percent, while related firms like AutoZone (AZO) and O’Reilly Automotive (ORLY) followed in sympathy.

But that’s not all because the bigger fish have yet to weigh in. Macy’s (M), one of the most heavily traded names in the entire group, reports tomorrow morning. Wal-Mart Stores (WMT) and JC Penney (JCP) follow on Thursday.

Target (TGT), another big kahuna averaging more than 20,000 options contracts per day, follows next Wednesday, August 22.

Tapestry (TPR) with 200-day moving average and earnings reports.

Aside from those quarterly reports, remember that the Commerce Department announces retail sales tomorrow morning, and the University of Michigan’s consumer-sentiment number is due Friday.

There was at least one other positive this week. Just yesterday the National Retail Federation boosted its 2018 estimate for sales growth to 4.5 percent from a range of 3.8-4.4 percent. The organization credited the improvement to tax cuts and “gains in disposable income.”

In conclusion, retailers are pushing new highs as investors focus on their exposure to a strong domestic economy.

Tags: AAP | M | TGT | TPR

About the author

David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.