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Is Apple the Next Intel?
David Russell
January 23, 2025

Downloads are available here. TradeStation’s ideas on TradingView are available here.

Check out our next “State of the Market,” on Monday, 1/27.

Sizing Up the S&P 500

  • S&P 500 returns to 6,100 short-term indicators go bullish
    • MACD rising
    • 8-day EMA above 21-day EMA
  • Breadth improves
    • Stocks above 20-, 50-day MAs surge. New 52-week highs improve
  • Sector mix is potentially bullish
    • Risk on: Technology, communications, industrials surge
    • Safe havens: Utilities, consumer staples, real estate lagging
  • Recent swing in sentiment, breadth potentially reminiscent of November 2023
  • Potential support at 6,050 (highs on 12/26, 1/21)
  • Three-month period of neutrality may have resolved in a bullish direction.

S&P 500, daily chart, with key patterns and indicators.

Is Apple Faltering?

  • Of the 8 megacaps ($1 trillion+ market cap), AAPL is the only with a negative return this year (-11%)
    • Price action potentially mirrors late 2023, with new high in December followed by months of weakness
  • Timeline of negative news:
    • 1/7: MoffettNathanson cuts to sell, citing lack of AI traction, China risks.
    • 1/10: Ming-Chi Kuo of TF Securities sees market-share losses in China. Says that Apple Intelligence hasn’t boosted iPhone sales.
    • 1/10: Mark Zuckerberg criticizes AAPL for “random rules,” lack of innovation.
    • 1/13: IDC says iPhone market share falls to 23.2% in Q4 of 2024 from 24.7% in Q4 of 2023 as Xiaomi grows.
    • 1/13: Counterpoint Research says AAPL has fallen behind Samsung as Chinese rivals gain ground.
    • 1/15: Canalys says AAPL loses top position in global smartphone market as Vivo, Huawei gain in China.
    • 1/17: AAPL temporarily halts AI news summaries amid accuracy concerns.
    • 1/21: AAPL downgraded by Jefferies, Loop Capital
  • Could AAPL resemble other companies that struggled while losing long-term dominance?
    • Years of success and stable profits can discourage innovation, foster complacency and keep multiples high.
    • “Lean and mean” competitors can display significant momentum after a phase of modest growth.
    • Historical examples: General Motors, Blackberry, Boeing, Intel, Kodak, Nokia, IBM

Using the Platform

  • $20DMAASP: Custom symbol tracking S&P 500 stocks above their 20-day MAs. (More details here.)
  • Sharp increases can reflect sudden rapid breadth improvements followed by periods of steady gains with small pullbacks
    • EasyLanguage: close data2 – lowest(close data2,19)
    • This shows the last value’s distance above the lowest reading in the last 19 days. Results above a threshold can generate signals.
  • Last occurrence: 1/17
  • Other instances: 8/26/24, 5/8/24, 11/15/23, 10/18/23
  • Note: It can also mark bearish tops in downward-trending markets

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  • Wed 1/29: Crude oil inventories, *Fed meeting*
    • *META* *MSFT* *TSLA* NOW
  • Thu 1/30: *GDP*, Initial jobless claims
    • Earnings: *AAPL* INTC CAT MA UPS
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About the author

David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.